ReelWorld delivers new station sound for Smooth Radio UK

ReelWorld has created a new custom jingle package for Smooth Radio in the UK.

The cuts feature the station’s new strapline “Always the Best Music” and a new five note sonic logo to identify the brand.

The package debuts a brand new UK vocal group put together by the ReelWorld team and much of the vocals were recorded at Abbey Road Studios earlier this year.

It features 12 themes including top of hours as well as news and utility elements.

ReelWorld Managing Director Anthony Gay said: “Smooth Radio is an enormous brand in the UK and it’s been a pleasure to work with Sally, Luke and Ashley on developing the new sound.”

The station also switched to using ReelWorld’s productionvault updating imaging service earlier this year.

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