Podcasting solution provider Voxnest has entered a new partnership with DAX to bring publishers in the UK a solution for creating, monetising and distributing digital audio.
Global has acquired the digital audio sales division of Canadian based leanStream to launch DAX Canada.
A new report from @global says advertising in podcasts represents an untapped opportunity.
This gives Global an ad sales and ad tech footprint in the US and makes DAX the largest digital audio advertising platform in the world.
Personalised music streaming service MixRadio is the latest publisher to sign up to Global's Dax service.
The Digital Audio Exchange, launched last year by Global in the UK, is expanding to Europe.
A new product called Xaxis Audio will enable advertisers to buy digital audio ads from more than 130 publishers at once.