Post-riots London campaign for Premier
Posted by
Post-riots London campaign for Premier

Premier Christian Radio and Premier Gospel have launched a new advertising poster campaign which they say they hope will inject a positive message into riot-torn boroughs across London.

Areas including Croydon, Hackney and Ealing will be targeted with a marketing strategy that includes straplines like ‘Hope and inspiration’ and ‘Re-discover family values’.

Bosses say they want to bring hope and boost morale in the boroughs that were hit by civil un-rest earlier this month. The poster campaign seeks to highlight some of the unique benefits of these specialist stations.

Peter Kerridge, CEO of Premier Christian Media, told “The aim of these posters is to point to a source of hope. In the aftermath of the riots there has been a lot of condemnation. We want to focus on a possible way forward; a tried and tested way of re-building lives and communities. Hope and inspiration are things we all need and we want to point to a place where they can find it.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 475 24 August, 2011 Industry News 8:45 am 20118 Wednesday, August 24th, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events