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Post-riots London campaign for Premier

Premier Christian Radio and Premier Gospel have launched a new advertising poster campaign which they say they hope will inject a positive message into riot-torn boroughs across London.

Areas including Croydon, Hackney and Ealing will be targeted with a marketing strategy that includes straplines like ‘Hope and inspiration’ and ‘Re-discover family values’.

Bosses say they want to bring hope and boost morale in the boroughs that were hit by civil un-rest earlier this month. The poster campaign seeks to highlight some of the unique benefits of these specialist stations.

Peter Kerridge, CEO of Premier Christian Media, told RadioToday.co.uk: “The aim of these posters is to point to a source of hope. In the aftermath of the riots there has been a lot of condemnation. We want to focus on a possible way forward; a tried and tested way of re-building lives and communities. Hope and inspiration are things we all need and we want to point to a place where they can find it.”

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