Post-riots London campaign for Premier

Premier Christian Radio and Premier Gospel have launched a new advertising poster campaign which they say they hope will inject a positive message into riot-torn boroughs across London.

Areas including Croydon, Hackney and Ealing will be targeted with a marketing strategy that includes straplines like ‘Hope and inspiration’ and ‘Re-discover family values’.

Bosses say they want to bring hope and boost morale in the boroughs that were hit by civil un-rest earlier this month. The poster campaign seeks to highlight some of the unique benefits of these specialist stations.

Peter Kerridge, CEO of Premier Christian Media, told “The aim of these posters is to point to a source of hope. In the aftermath of the riots there has been a lot of condemnation. We want to focus on a possible way forward; a tried and tested way of re-building lives and communities. Hope and inspiration are things we all need and we want to point to a place where they can find it.”

Posted on Wednesday, August 24th, 2011 at 8:45 am by RadioToday UK

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