Over 40% of listeners to Absolute Radio on Radioplayer came directly after listening to BBC stations during the month of August, the station has revealed.
And another 25% come from radio stations owned by Global Radio, including Heart, Capital and Classic FM.
In June, Absolute Radio revealed that listening through Radioplayer accounted for over half (53%) of the Absolute Radio Network’s 7.2m hours of online UK streaming. In August a snap-shot showed Radioplayer with 6.7 million unique browsers over the previous four weekly period.
Facebook also shows itself to be strong referrer to Absolute, with over 8%.
CEO Clive Dickens told us: “Absolute Radio is a fully committed partner and shareholder in Radioplayer and after six months of incredible consumer adoption we are now in a position to share Absolute Radioplayer console referral data with the industry. This data is helping us better understand real-time ‘station switching’ for the first time in Radio history. We encourage our radio colleagues to share equivalent ‘in-bound’ referrals in order to get a ‘full view’ of Radioplayer station switching. It would be great to know if we are sending more than we are receiving at the very least.”
Let us know your Radioplayer stats and we’ll publish them here. Send to [email protected]