Radioplayer helps Absolute Radio online
Posted by
Radioplayer helps Absolute Radio online

Over 40% of listeners to Absolute Radio on Radioplayer came directly after listening to BBC stations during the month of August, the station has revealed.

And another 25% come from radio stations owned by Global Radio, including Heart, Capital and Classic FM.

In June, Absolute Radio revealed that listening through Radioplayer accounted for over half (53%) of the Absolute Radio Network’s 7.2m hours of online UK streaming. In August a snap-shot showed Radioplayer with 6.7 million unique browsers over the previous four weekly period.

Facebook also shows itself to be strong referrer to Absolute, with over 8%.

CEO Clive Dickens told us: “Absolute Radio is a fully committed partner and shareholder in Radioplayer and after six months of incredible consumer adoption we are now in a position to share Absolute Radioplayer console referral data with the industry. This data is helping us better understand real-time ‘station switching’ for the first time in Radio history. We encourage our radio colleagues to share equivalent ‘in-bound’ referrals in order to get a ‘full view’ of Radioplayer station switching. It would be great to know if we are sending more than we are receiving at the very least.”

Let us know your Radioplayer stats and we’ll publish them here. Send to [email protected]

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 446 03 October, 2011 Station News 12:00 am 201110 Monday, October 3rd, 2011

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events