Ex-talkSPORT late show presenter Ian Collins is launching a new weekly podcast, with a sponsorship deal already in place to fund it.
‘Ian Collins Wants a Word’ will go live from next week on iTunes and include some of his old radio features.
It’s to be sponsored by Mitsubishi UK and we’re told will be shaped by his social media followers through Facebook and Twitter, with input from special guests and contributors.
The weekly show will resurrect Collins’ radio features like Random Acts of Irrational Annoyance, and new strands including The Court of Collins where listeners misdemeanours are put on trial and proclaimed guilty or not guilty by the panel.
Ian left talkSPORT last September after 16 years at the station and its predecessor Talk Radio, notably doing the late show. Since then he’s been appearing as a contributor on Sky News and BBC Radio 5 live.
Motoring brand Mitsubishi’s deal includes sponsor credits and a 30 second advert within the podcast, which is being produced by Bigfings Media under the watch of former Talk Radio, Absolute and Smooth producer Kevin Job.
Ian Collins, said: “To be given this kind of freedom to create a show is unprecedented and we’re excited to see what our social media community helps us build. ‘Wants a Word’ is the evolution of podcast, bringing together the best elements of radio broadcasting and deeper engagement with our listeners, who are interacting online. Mitsubishi’s backing is an honour; they completely understand how social media and the web are changing the media landscape.”
Lance Bradley, Managing Director of Mitsubishi UK, added: “At Mitsubishi Motors in the UK, we recognise that the world of communication is changing, and much of that change is being driven by social media. It’s changing the way people relate, receive news, stay in touch with friends and share information. We’ve always been innovative and forward thinking with our products and services, so that’s why this is such a good fit with Ian’s vision – and why we’re proud to be involved with this exciting new show as well as using multiple media channels such as Ian’s considerable Twitter following.”