LBC introduces client-hosted programmes
LBC 97.3 is launching its first ever content-driven, ad funded programme.
The Bupa Wellbeing Hour represents the first time that a client has co-presented a show on the Global Radio station.
Each week, Iain will be joined by Bupa’s Dr Sneh Khemka as they discuss a range of health and wellbeing topics including stress, dementia, breast cancer, diabetes, obesity, smoking and alcohol.
The six-month programme will be supported by online activity, including homepage presence on lbc.co.uk, sponsorship credits, promotional trails and presenter-read ads. A podcast of the show will also be available.
LBC 97.3’s Managing Editor James Rea told RadioToday.co.uk: “Our commercial and programming departments have worked side-by-side to create and produce this innovative ad-funded programme with Bupa. The collaboration is the perfect match for LBC 97.3, as we bring together engaging and relevant content for our listeners with one of healthcare’s leading authorities.”