Atlantic FM sold to Global to become Heart
has bought Cornwall station Atlantic FM and will rebrand it as Heart over the next few months.
Breakfast and drivetime shows on the station will be shared with Heart Devon and will come from Exeter, with daytimes and off-peak programming being done from London as with the other Heart network stations.
Global Group Founder and Executive President, Ashley Tabor said: “This is an exciting development for Heart. We’ve wanted to achieve this for some time and we warmly welcome Cornwall to the Heart family!”
Atlantic’s Deputy Chairman, Jeremy Scott said: “We are delighted to conclude the sale of Atlantic to Global Radio. Very few local stations get the invitation to join a network like Heart, where they care about the localness of their output and offer high quality network programming in a challenging new digital era. For listeners and advertisers right across the county, it’ll soon be time to upgrade – to the brand new Heart Cornwall.”
Atlantic FM launched in 2006 and was 47% owned by Tindle Radio. The only other commercial radio licence for Cornwall is held by ’s Pirate FM which has been on the air since 1992.