Atlantic FM sold to Global to become Heart
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Atlantic FM sold to Global to become Heart

Global Radio has bought Cornwall station Atlantic FM and will rebrand it as Heart over the next few months.

Breakfast and drivetime shows on the station will be shared with Heart Devon and will come from Exeter, with daytimes and off-peak programming being done from London as with the other Heart network stations.

Global says there will continue to be local news content and as with other Heart stations advertising will be sold locally, with Atlantic FM’s St Agnes offices retained for the sales team.

Global Group Founder and Executive President, Ashley Tabor said: “This is an exciting development for Heart. We’ve wanted to achieve this for some time and we warmly welcome Cornwall to the Heart family!”

Atlantic’s Deputy Chairman, Jeremy Scott said: “We are delighted to conclude the sale of Atlantic to Global Radio. Very few local stations get the invitation to join a network like Heart, where they care about the localness of their output and offer high quality network programming in a challenging new digital era. For listeners and advertisers right across the county, it’ll soon be time to upgrade – to the brand new Heart Cornwall.”

Atlantic FM launched in 2006 and was 47% owned by Tindle Radio. The only other commercial radio licence for Cornwall is held by UKRD’s Pirate FM which has been on the air since 1992.

Seven other groups applied for the Cornwall licence in 2004, which was won by Atlantic FM – CKFM, SouWest FM, Extreme Radio (part of Pirate FM), Itchy Fm, Kernow FM, St Piran FM and Time FM.



0 30 274 19 March, 2012 Industry News Monday, March 19th, 2012

About the author

Stuart Clarkson is Deputy Editor of RadioToday and Freelance Journalist for a number of UK radio stations. Follow him on Twitter @stuartclarkson.

View all articles by Stuart Clarkson

30 comments

  1. Geoff Gillett on Facebook

    I did not think Atlantic would go down this route but obviously money talks. A very sad day for the people of Cornwall. I am sure the team at Pirate FM are loving it, loads more listeners for them. Good luck though to all of the team at Atlantic and so hope they all find work when the P45s are issued.

    Reply
  2. Len Groat on Facebook

    I’m sure those London-loving Cornish will be delighed they don’t have to tolerate local accents anymore, and enjoy making the trip to London regularly to give Heart djs Pasties and Cornish cream in thanks! This is the equivalent of running Palestine FM from Israel !!

    Reply
  3. Ian Perry on Facebook

    The Heart bland, sorry, brand infects another of the few last bastions of genuine local radio. But don’t worry, the token gesture for now is the retention of a local office and local news. Just one set of CDs in between – a small one. Clubbed classics in Cornwall anyone?

    Reply
  4. Radio Geordie

    Why should anyone be surprised anyway?  The big radio companies are only interested in how many licences they can get their hands on & don’t give a monkeys gonads about what the listeners want.
    Global have just played into the hands of Pirate FM & the BBC Cornwall as those services are where your listeners are going to go.  At least the bulk of their output is local.
    There were signs of this coming about 10 years ago as it had already happened in Amercia where the 1,000s of stations were in the hands of about 4 companies who could drop the format without any consultation whatsoever.
    No surprise that it’s now creeping in here as well.  It kinda brings into question as to what is the point of Ofcom?
    & In reply to DC
    You forgot that it would also come from Exeter at peak times.
    Exeter, as local to Cornwall as I am to Edinburgh – NOT!

    Reply
  5. Wibblekidney

    Oh, well! It’s back to Pirate when it changes for local stuff, this sale has got to be good news to them and to BBC radio Cornwall, but certainly not to all of us listeners in living in Cornwall. Why the hell anyone thinks people in Cornwall want to hear programming that is local to Exeter and the rest of Devon I don’t know. Even worse is the fact that the rest of the programming will come from London. What a disaster! I wonder if Londoners would accept Heart as being local if their programming moved to Birmingham for a lot of their daily output?

    Reply
  6. Nick.

    In 2003 approx OFCOM ran a consultation for proposed new licences for Devon and Cornwall.  Question – did we want new ILRs (we got Altantic, Radio Plymouth, Palm and Exeter FM) or a sub-regional like Real?  The response – new ILRs.  What we’ve now got is a sub-regional from Heart, worse it’s a part time sub-regional.  A bad day for radio choice in Cornwall, and another shot in the arm for UKRD.

    Reply
  7. Len Groat

    I was delighted to read Jeremy Scott’s words, “Very few local stations get the invitation to join a network like Heart” as hopefully it will be a long time, if ever, before OfCom allows anything like this to happen again. Have you worked out how many miles it is from London to Cornwall? 270 miles!! LOCAL? I do not think so….

    Mr. Scott’s quote “for listeners and advertisers right across the county, it’ll soon be time to upgrade – to the brand new Heart Cornwall”, needed THIS adding at the end “broadcast from Devon and London”.

    Reply
  8. Trevor Cooke

    Absolutely love(d) listening to Atlantic whilst have a few outside the tent in Perranporth or on the beach in St Agnes with a real local radio experience and true taste of Cornwall. Cornish scrumpy and pasties won’t ever taste the same without it. Thank you Atlantic FM. My on line dream listening at home in Lancashire will never be the same again either….However, keep up the good work Pirate FM. In the meantime it could be the penultimate week for us at Lancaster’s Diversity FM right now, any chance of a take over from Heart?!

    Reply
  9. Smogboy

    The meaning of the word LOCAL
     LOCAL (adjective)The adjective LOCAL = of or belonging to or characteristic of a particular locality or neighborhood

    What part of local do these boffins not understand !!!!

    Rock on Cornwall !!!

    Reply
  10. SRH

    Pirate Fm total and utter rubbish, BBC Cornwall total and utter rubbish,  looks like its back to radio 2 and Chris Evans in the morning, rather than listen to pirates lifeless presenters, and the BBC utter drivel, most dissapointed will miss Atlantic Fm greatly 

    Reply
  11. Rob a

    The music will be be the same old rubbish, just presented by different presenters, with the same old appalling local adverts.

    Reply

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