Sky sponsors Angie Greaves on Magic 105.4
Posted by
Sky sponsors Angie Greaves on Magic 105.4

Bauer Media have secured a nine-month long campaign with Sky to sponsor drivetime on Magic 105.4 in London.

The campaign will showcase Sky as a content provider, driving audiences to tune into programming on Sky channels that night.

The creative will involve three, ten-second Sky sponsorship credits an hour on the drivetime show, in addition to a daily 30, 40 or 50 second sponsorship feature on both the breakfast and drivetime shows. Created in-house by the Bauer Media creative team, the sponsorship credits will contain bespoke daily content, outlining first-run programming broadcasting that night on channels including Sky 1, Sky Living and Sky Atlantic. The credits and features will also contain product messaging and promotion of umbrella Sky programming themes such as drama, sport and comedy.

Listeners will be directed to a special online section on for further information on the Sky channel content that features in the campaign. The credits and features will be voiced by Magic 105.4’s Showbiz reporter, Jamie Edwards.

Karen Stacey, Broadcast Sales Director at Bauer Media, said: “We are thrilled to be partnering with Sky as their only drive-time radio partner. This highly-targeted sponsorship deal is a great example of how Magic 105.4 and other Bauer radio stations across the Place Portfolio can enable large entertainment brands to reach millions of relevant consumers.”

Bob Suppiah, Promotions and Partnerships Director at BSkyB said “This sponsorship will help us showcase the breadth of great quality entertainment on Sky.”

The campaign was brokered by MediaCom.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 851 30 October, 2012 Station News 2:45 am 201210 Tuesday, October 30th, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

Radio Festival 2016 - September 26, 2016 at 9:00 am (The British Library, 96 Euston Rd, London NW1 2DB, United Kingdom)
Thanksgiving service to Sir Terry Wogan - September 27, 2016 at 12:00 pm (Westminster Abbey, London)
Closing Date: Audio Production Awards - September 29, 2016 at 11:59 pm (Online)
The Imaging Days - October 3, 2016 at 8:00 am (Holland)
The Imaging Days - October 4, 2016 at 8:00 am (Holland)
Radiodays Ireland - October 17, 2016 at 10:00 am (Dublin)
Radiodays Ireland - October 18, 2016 at 10:00 am (Dublin)
ARIAS - Audio and Radio Industry Awards - October 19, 2016 at 6:00 pm (First Direct Arena, Leeds)
More events