Sunrise Radio, Kismat Radio and Buzz Radio have started coverage of the Indian Premier League in a deal with Stan James.
The bookmaker will sponsor the coverage in a nine week deal which will bring cricket fans the latest on teams including King’s XI, the Rajasthan Royals and Chennai Superkings.
Brokered by media buying agency, Village Green, the campaign, which includes one week’s pre-promotion of the IPL, will feature one minute IPL updates on the hour, every hour, between 11am and 7pm, as well as latest game updates, live odds, match results, standings and action, all with top and tail credits for StanJames.com
On match days, there will also be additional, extended game round-ups featuring a look ahead at 10am to the day’s play featuring stars like Rahul Dravid, Virat Kholi and Sachin Baby.
Each radio station taking part in the promotion will feature an online IPL inventory, with direct click-through to Stan James IPL betting page.
Kay McCarthy, Sales Director at Sunrise Radio Group said: “Generally speaking British Asians love sport and follow it avidly, however when it comes to Cricket and in particular the IPL, their passion for this sport is incomparable. All of us at the Sunrise Radio Group are delighted that through our parntership with StanJames.com we are able to bring our listeners comprehensive hourly up-dates for 2013’s IPL, now in its 6th year.”