talkSPORT takes Premier League to China
Commentary of Premier League games will be heard in the People’s Republic of China thanks to a new international talkSPORT deal.
The station has partnered with Adrep China Advertising Services Limited, an advertising sales, marketing and business support services company with offices in Beijing and Shanghai, to develop national sports radio marketing services in the People’s Republic of China.
talkSPORT and ADREP will collaborate on a range of ventures within China, initially focused on providing live radio coverage of Barclays Premier League, FA Cup and Capital One Cup football.
From the beginning of the 2013/14 football season in August, radio listeners in China will be able to hear live Mandarin commentary of matches between clubs such as Manchester United, Chelsea, Arsenal, Manchester City and Liverpool via a network of radio stations in key Chinese provinces. ADREP and talkSPORT will also collaborate to distribute the commentaries via mobile apps, Chinese social media platforms and digital platforms.
talkSPORT and ADREP also intend to provide coverage of selected matches before the current football season ends in May as the coveted Premier League and FA Cup trophies are awarded.
talkSPORT Chief Executive Scott Taunton said “We look forward to working with ADREP to bring talkSPORT’s distinctive and passionate brand of live sports coverage to China. Radio is one of the best ways to follow your favourite team and our expert team of football commentators and analysts are sure to bring the drama of the Premier League to life for our Chinese listeners.”(C) RadioToday