The Hits Radio is creating a new movie called This Is Them which will mirror the brand new One Direction movie This Is Us.
Premiering today, Tuesday 20th August, This Is Them will tell the One Direction story through the eyes of fans, listeners and presenters with 30 minutes of One Direction content and music videos.
In addition, James Everton, presenter of The Hits Radio’s afternoon show, will be live on air from 3pm on Tuesday 20th August with all of the red carpet action at the This Is Us – the official One Direction film – premiere and building up the excitement about The Hits Radio’s This Is Them premiere at 7pm.
Maxwell Smalley, Producer at The Hits Radio, said: “We are really excited about the This Is Them movie project. Giving listeners the opportunity to contribute to the making of the film engages them both on air and online and we are really looking forward to utilising their ideas to create a new, fun piece of content around one of the most popular band’s at the moment.”
This Is Them premieres at 7pm today on thehitsradio.com.
Posted on Tuesday, August 20th, 2013 at 1:16 pm by RadioToday UK