Radioplayer’s new in-car hybrid radio solution, Radioplayer Car, will come with travel news tailored to users.
The traffic bulletin will give information for the direction the car is travelling – powered by Travel for Media.
Radioplayer Car chooses the best platform for any given radio station, seamlessly delivering it to the vehicle using DAB, FM or streaming, meaning drivers keep hearing their chosen station in maximum quality as they travel. By using an app connected wirelessly to the in-car hardware, they can easily and safely swap between favourite stations.
The solution also doubles as a hands-free phone kit, music player, and text reader, as well as delivering tailored traffic information.
By pressing a single button, the driver gets to hear on-demand live traffic information relating to their area and direction of travel.
“As a new company, we’re delighted that an operation with the profile of Radioplayer has chosen us to deliver their traffic information solution,” says Nick Simmons, Managing Director of Travel for Media.
“We have worked hard to not only secure and deliver the live information, but also to deliver it to exacting customer specifications in a short space of time.”
“We partnered with Travel for Media because they have long experience of handling traffic data, and were willing to work very fast and flexibly,” adds Michael Hill, Radioplayer’s Managing Director. “We are launching our new hybrid radio solution this quarter and having such an innovative on-demand traffic solution on top of our radio and hands-free offering will give drivers another reason to invest in our product”.
Once the hybrid product is launched, Radioplayer and Travel for Media are looking to develop a ‘smart’ traffic warning system where drivers can choose to be given automatic alerts of breaking traffic problems as they drive towards them.