Real Radio Scotland have been working their magic, and helping Glasgow's IMAX cinema beat its own ticket sales records. Nearly 10,000 tickets had been sold for the 3D film theatre in advance of the new Harry Potter film after a special on-air promotion. Real Radio winners were among those at the premiere too.
Real Radio Scotland breakfast co-host Cat Harvey joined in the fun by broadcasting live from Glasgow Science Centre's IMAX cinema – and even dressed up as Harry Potter for the morning.
Alasdair Burns, Marketing Manager for the Glasgow Science Centre said, "The Real Radio team were really behind the launch of this fantastic event and the significant coverage on air over the past few weeks has had a major impact on the advance sales for the new film launch. We are delighted with the results of this joint activity with Real Radio and look forward to working together on future projects".
GMG Radio Scotland's programme director Jay Crawford added, "We were delighted to give our listeners, the fans of Harry Potter the chance to be among the first to see the new film and look forward to a fruitful relationship with one of Glasgow’s premiere visitor attractions".
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