Radio Cleveland bites the dust
BBC Radio Cleveland has changed. It is now known as BBC Tees to better reflect the area it serves, as the county of Cleveland was abolished and replaced by four new unitary authorities in 1990. The station originally launched as Radio Teesside in 1970 but switched to Cleveland in the local government reorganisation of 1974.
BBC Radio Cleveland covers industrial Teesside, the North York Moors national park, the number of industrial towns in County Durham, rural Teesdale, Darlington and the market towns of North Yorkshire.
As you can imaging, there's no easy way to describe the TSA but station bosses think they have it right this time: "The old name of BBC Radio Teesside still wouldn't include those outside of the Teesside area that we serve, so we couldn't go back to that…" a message informs visitors to the stations website
BBC Tees says: "The name currently works well for the Where I Live site, and the BBC Bus, and includes everyone in our area as the River Tees runs through three of the boroughs of Teesside, passing through Darlington, and then acts as the boundary between North Yorkshire and County Durham all the way up to its source in the Pennines."
The station switched names on Monday 11th August and also includes a new jingles package and logo.
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