Global takes home the double
Global Radio has scooped two of the top three awards in the Travel Marketing Awards.
The group partnered with British Airways and lastminute.com to help secure the awards which were handed out in London on Monday.
The award for Campaign of the Year Over £250,000 was presented to Global for its Classic FM ‘Travellers Tales’ radio campaign, which involved user generated shows presented by Kirstie Allsop and Phil Spencer, encouraging listeners to share their travelling stories.
Global’s campaign with lastminute.com was awarded Campaign of the Year to a value of £250,000 with ‘When It’s Gone It’s Gone’, which ran on 95.8 Capital FM for six weeks in April and May last year. The campaign involved on air and online activity including every Tuesday and Wednesday a call for listener’s to go online to enter competitions around a weekly theme, giving away prizes such as one week spa days and hotel breaks.
Global was also commended for its work with Aer Lingus, in the category for Best Sponsorship.
Stuart Mays, Director of Commercial Strategy said: “The Global team work incredibly hard to create exciting, innovative and effective campaigns so it’s great to see this hard work rewarded. We’re absolutely delighted about our wins!”
The Travel Marketing Awards recognise marketing excellence in the travel industry and are organised by the Chartered Institute of Marketing’s Travel Industry Group.