A new radio brand will launch in Oxford on Monday 16th August.
And whilst the name of the radio station is still under wraps, we can tell you it will see the closure of FM107.9 after Ofcom agreed a format change for the frequency.
The station was turned down a request by Ofcom to turn the station in to a Smooth Radio clone, but since cross-town competitor Heart (Fox FM) left town, management have had a re-think and will aim the station at the under 30's in Oxford.
Now the format will permit the station to play new and recent chart music, instead of its previous commitment of "cutting edge and credible chart music (eg urban, dance and alternative)".
FM1079’s Station Manager Ian Walker says: “The new station will be unashamedly local to Oxford, but the format and music style promises to bring a fresh change to Oxfordshire’s radio landscape.
We believe this new brand will cause a stir for the under 30’s as big as JACKfm has done for the over 30’s”.
The station will gain major improvement to its FM transmission signal, and an expansion onto regional DAB digital radio in the future.