Final Heart merger: East Anglia
It was the final nail in the coffin of Radio Orwell and Radio Broadland on Friday as Heart Ipswich fully merged into Heart Norwich to create Heart East Anglia.
The base in Ipswich will close, and Norwich will become one of 15 new super broadcasting centres as promised by owners Global Radio.
According to the station website, Rob and Chrissie from Heart Norwich will take over the breakfast show on the enlarged station, with Chris Marston on drivetime. The rest of the weekday output comes from London.
The creation of Heart East Anglia signifies the end of (or reduction of) heritage local radio stations based in over a dozen towns and cities across England and Wales.
Programming sites which have now closed are are Bangor, Barnstaple, Bedford, Birkenhead, Bournemouth, Cambridge, Colchester, Crawley, Harlow, Ipswich, Northampton, Oxford, Plymouth, South Hams, Taunton and Torquay. Dunstable will also close once a new broadcast centre in Milton Keynes is complete.
Sales staff will move to their new respective "super centres" by the end of the year.