Newly-launched Capital FM network is to start its first UK-wide promotion tomorrow, working with lastminute.com in a five-figure deal.
Brokered by MGOMD, the week-long promo will highlight the travel firm's spa and pampering deals for listeners looking to start 2011 with a health kick.
On air activity will include trails and promos as well as the opportunity to win one of four luxury spa breaks for a winner and three friends. There is also a further chance to win online, with a competition for a spa day for two on Capitalfm.com
lastminute.com previously worked with Global Radio to create an award winning campaign across the Galaxy stations alongside 95.8 Capital FM in London, and wanted to be the first brand to utilise the 6.5 million audience of the new Capital Network throughout the UK.
The Capital Network launched on Monday this week and now includes stations in London, Scotland, North East, Yorkshire, Manchester, Birmingham, East Midlands, South Wales and South Coast.
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Posted on Friday, January 7th, 2011 at 12:16 pm by RadioToday Staff