Oxford radio stations Jack FM and Glide FM are running a '2 Strangers and a Wedding' competition to find a pair of listeners willing to get married having never met before.
Entries open next week, with the wedding to take place in April to co-incide with the excitement around this year's Royal Wedding.
The experiment – previously done in the UK by Birmingham station BRMB – seeks to find out whether love is really blind. Single men and women will nominate themselves as the ideal perfect partner in marriage and then over a period of 8 weeks, finalists will be chosen by listeners with the help of the contestants' families, psychologists and counsellors.
The bride and a groom will not set eyes on each other until they meet at the altar, on their wedding day. Although as JACKfm listener Linda Sandels who has been blind since birth says "I don’t see why it shouldn’t work… I’ve been married to my husband for 21 years, and I’ve never seen him!"
106 JACKfm and glide fm107.9 Programme Director Sue Carter said: "We’ve all got friends who have met someone and fallen in love via the internet, a crowded bus, or even in the line at a supermarket, so why couldn’t you meet the person of your dreams, talk to them, and get to know them, date them and fall for them with help from a radio station?"
Jack and Glide say reaction to the announcement this morning has been largely positive with most people wishing the radio stations and prospective bride and groom good luck.
Applications can be made from next Monday through www.2strangers.co.uk