Three and a half thousand listeners have taken part in a ten mile walk to help Beacon Radio raise £103,000 for charity.
The Walk of the Black Country this weekend was joined by celebrities including Beverley Knight and Suzi Perry.
Most of the money raised will be going to Promise Dreams, a local children’s charity dedicated to fulfilling the dreams of seriously ill and terminally ill children and their families. Ten percent of the funds will also be going to the Dudley and Wolverhampton Mayoral charities.
Matt Ramsbottom, Managing Director at Beacon told RadioToday.co.uk: “It was such an amazing day – we were thrilled with the turnout and how well it went. All the walkers did so well – they were all in good spirits and the weather held out for us. Seeing how everyone has made such a huge effort on the day – not only with their fancy dress outfits but their fundraising efforts – brought tears to many eyes.”
Last month Beacon’s Orion Media sister station brmb raised more than £400,000 through its 2011 Walkathon, while another of the group’s stations, Mercia, is getting ready to host its charity walk next week.