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Radio supplier Trafficlink becomes INRIX

Travel news provider Trafficlink has been rebranded today, following last year’s takeover by American firm INRIX.

The company is the biggest supplier of traffic information to radio stations in the UK, with six regional broadcast centres around the country.

Nick Simmons, Managing Director of INRIX Media said: “Whether travelers get their information from radio and T.V. news reports or over the Internet, the INRIX mark provides them with a brand they can trust for the most reliable real-time traffic reports, travel times and traffic forecasts.”

INRIX bought ITIS Holdings, Trafficlink’s parent company, in Summer 2011.

INRIX Senior Vice President of Marketing and Product Management Bill Schwebel added: “Utilising our industry leading technology and the country’s largest community of drivers, we’re going to start offering broadcasters a host of new and improved services designed to help them to better serve the country’s 34 million drivers.”

One of those new services will be providing media with ‘reliable traffic forecasts’ – something we’re told offers drivers a unique insight into what they can expect on the road – hours, days or even weeks in advance.

INRIX Traffic Forecasts uniquely analyzes real-time and historical traffic information with smart data on traffic-impacting local events like holidays, weather, concerts and sporting events to deliver insight that helps drivers save time, fuel and frustration every day.

Trafficlink’s team of traffic analysts, editors and supporting staff broadcast hundreds of traffic and travel news reports every day to more 400 commercial and BBC radio and TV stations. It also powers road, rail, air and ferry traveller information services for local and national transport agencies in England, Wales and Scotland.

New owners INRIX provide real-time traffic information and connected driving services in the car, online and on mobile devices and have partners including Microsoft, o2 and a host of car manufacturers and SatNav companies. They use road sensors as well as ‘connected’ vehicles and devices to pull together and help analyse real-time traffic information. INRIX also work with US broadcaster Clear Channel on the Total Traffic Network.

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