Media Agency Group expands into radio
The Media Agency Group is launching a new division to sell radio advertising, based at Media City UK.
Radio Airtime Media will be run by former Bauer and GMG Account Manager Yvonne McCusker, who has been with the Media Agency Group for many years.
Global Radio has already welcomed the new service, as Daniel Thompson, Commercial Director of Global Radio Manchester says: “As a commercial director within the UK’s largest radio media owner, I am always excited to work with clients who not only understand our industry fully but have a genuine passion for it. Working recently with Yvonne and the team who are about to launch Radio Airtime Media has been a pleasure. They are professional, well equipped and incredibly committed to their future success in this industry and I have no doubt that that success will quickly come.”
Yvonne McCusker said: “Our vision is to create a group of specialist divisions to promote our clients in the very best way using a standalone advertising opportunity or multi-format campaigns to effectively target their audience.
The new service launches today at Media City UK and will sit along side Media Agency Group’s Outdoor divisions Transport Media and Out of Home International. It will work with clients and agencies with small budgets, to those who want to commission million pound campaigns.