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Radio 4 runs digital radio design promotion

BBC Radio 4’s flagship Today programme has announced details of a competition to design a skin for a new digital radio.

The product will be sold in aid of Children in Need later this year and will be to commemorate the return of the breakfast programme to Broadcasting House.

The slot will come from central London again in November after a number of years of broadcasting from BBC Television Centre in Shepherd’s Bush.

Design students at universities and colleges across the UK are being invited to create an outer cover for the radio, and the promotion is also open to amateur designers and listeners.

Designs will be then judged by a panel including Today programme Editor Ceri Thomas to pick a winner. Ceri said: “As we return to the original home of the Today programme at the brand new headquarters at W1, we want to offer listeners the chance to mark the occasion. What better way to do it than with a specially commissioned digital radio to enjoy the programme on, and with profits going to Children in Need.”

Stevie Spring, Chair of Trustees at BBC Children in Need, said: “This is a fantastic competition that allows design students out there to unleash their creative talent while helping raise money for disadvantaged children and young people right here in the UK.”

Entries are being accepted up until 5pm on Friday 11th May 2012. To receive a full design brief and terms and conditions, email today@bbc.co.uk and make the subject of your email ‘RADIO DESIGN’.

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