Absolute Radio is supporting the moustache growing, mens health movement Movember with presenters across the station growing moustaches.
Andy Bush, Pete Donaldson, Christian Nash, Rock ‘N’ Roll Football lead commentator Jim Proudfoot and Sarah Champion will all be taking part to raise awareness and funds for men’s health – specifically prostate and testicular cancer.
The station’s male DJ participants will become ‘Mo Bros’ and will start the month of November clean shaven before growing and grooming their moustache all month long. Sarah Champion will take on ‘Mo Sista’ status described as a woman who loves a Mo. She will be supporting her male colleagues on their moustache growing journey and sharing her personal family story of her father who had prostate cancer.
Absolute Radio have donated an on-air campaign to Movember, set to be supported by an online hub to drive awareness and encourage listeners to take part in Movember and raise money by ‘Growing a Mo’. Fundraising incentives to win a number of signed Marshall Pure Evoke 1S DAB Radio’s from artists such as Noel Gallagher, Elbow, Plan B, Muse and Mumford & Sons will also be on offer to listeners participating in Movember.
Absolute Radio Communications Director Cat Macdonald said – “Our charity strategy streamlines the support we give around our core content pillars – music, comedy and football. Movember fits our audience, brand values and we have a shared love of music as a motivator. Offering amplification of Gillette’s support of Movember really ties the whole campaign together.”
Absolute Radio afternoon host Andy Bush launched the Movember campaign on the Absolute Radio Breakfast show this morning as he covered for Christian O’Connell.
Posted on Monday, October 22nd, 2012 at 10:15 am by RadioToday UK