Floors2Go has become the first ever sponsor of Key 103’s Breakfast weather bulletins, and will also broadcast on Drivetime.
The partnership sees Floors2Go promote their flooring in top and tail credits on all the weather bulletins throughout the two peak shows.
The five figure, six month deal was brokered by Kristen Jeffrey at independent radio advertising agency RadioWorks, and Kirsty Roebuck at Key 103.
Bauer’s Head of Agency Sales, Angela Wilkinson said: “We are delighted the first sponsor of Key 103’s weather is such a well-known national brand as Floors2Go. We hope this is the start of a great relationship across our whole portfolio.”
Karen Hodges, Head of Marketing at Floors2Go said: “We are looking forward to working with Key 103. This sponsorship will allow us to showcase the range and quality of our products.”
Emma Hill, Regional Director at RadioWorks said: “We are very pleased to have Floors2Go positioned within one of the most sought after and long standing breakfast shows in the country, especially as they are the first sponsor of the feature within Mike and Chelsea’s show.”
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Posted on Sunday, March 17th, 2013 at 3:03 pm by RadioToday Staff