Insurance brand MORE TH>N is to launch a four month on-air and online advertising campaign on four Bauer Media radio stations.
The promotion, being run on Magic 105.4, Wave 105, Clyde 1 and Forth One was initiated, negotiated and planned by MediaVest in collaboration with Bauer Media’s Creative Solution Team.
The activity taps into the insight that Mondays are a day of action for purchasing insurance following online research over the weekend.
For the first time Magic 105.4’s ‘Pet of the Week’, a segment hosted by DJ Neil Fox, is to be sponsored and will move from its current Friday slot to Monday and aired additionally on Wave 105, Clyde 1 and Forth One, supported by co-branded on-air trails and social media promotion.
Prizes include tickets to the British Grand Prix, and family trips to Alton Towers.
Steve Taylor, Creative Commercial Director at Bauer says: “We are really excited about bringing the ‘More Th>n Monday’ concept to our listeners. The campaign plays to the strengths of radio delivering relevant More Th>n messaging in appropriate dayparts.
“We will also play to the strengths of the Bauer Place Portfolio, using localised More Th>n customer stories and case studies to resonate with the listeners to each individual station.”