talkSPORT starts targeted international ads

talkSPORT is launching a new in-stream audio advertising platform which will allow the station to tailor adverts to its international listeners.

Through a partnership with digital audio specialists AdsWizz, the sports station will be providing its international commercial partners with a new tool to deliver geographically targeted campaigns to sports fans across all of the station’s internationally broadcast output.

Absolute Radio has been offering targeted adverts online since 2011.

Last year talkSPORT won the global audio rights to all Barclays Premier League football matches and fans outside of Europe now have access to commentary of all 380 games each season in multiple languages including English, Spanish and Mandarin.

talkSPORT Live is talkSPORT’s global audio service which provides exclusive live commentary of every Barclays Premier League match and selected FA Cup and Capital One Cup matches for free to listeners outside of Europe. Advertisers will also be able to target international audiences for The Alan Brazil Sports Breakfast, Call Collymore and Keys and Gray show.

talkSPORT already generates several million monthly listening sessions outside the UK across its internet and mobile platforms.

The new in-stream audio advertising platform has been developed by talkSPORT and its sister company Tibus alongside AdsWizz.

Calum Macaulay, Managing Director of talkSPORT said: “talkSPORT’s new in-stream audio advertising platform provides advertisers with a powerful new tool to reach sports fans around the world with territory specific campaigns. talkSPORT already works with some of the world’s leading brands, and now advertisers will be able to target talkSPORT’s rapidly growing international audience with the right messages in desired key territories.”

Patrick Roger, AdsWizz VP Sales & Marketing, said: “We are happy to count talkSPORT as one of our key international customers and look forward to helping monetize 100% of its non-UK audience. The beauty of our unique Online Audio Targeted Ad Insertion solution is that we can target sports fans around the world.”