RAJAR: Digital hours dominate at Bauer
Bauer Media now has more listening hours across the group on digital platforms rather than analogue, helped by the inclusion of the Absolute network of stations.
The newly enlarged company has achieved digital listening hours of 50.8% against an industry average of 36.8% – a record high.
82% of listening to the Absolute Radio Network is via a digital device, and a number of digital only stations have recorded their highest ever reach too, with KISSTORY now on over 1m listeners and Absolute 80s on 1.2m.
Digital station The Hits is down significantly from 984,000 a year ago to 774,000 today, whilst Ryan Seacrest’s new home heat has recorded 892,000 listeners, giving it its highest ever RAJAR. It was on 790,000 a year ago.
And whilst the national digital Planet Rock station has recorded a 7,000 listener increase this quarter, the FM output in the West Midlands, previously known as Kerrang!, has dropped over 100,000 listeners year on year going down to 206,000.
But within the top ten digital-only national stations, four are BBC owned and six are Bauer owned.
In London, Magic 105.4 drops to the second most listened to commercial station behind Capital. Manchester’s Key 103 continues to recover from a few bad surveys, and now delivers an audience of 558,000, up 37% since last year, whilst Newcastle’s Metro Radio has grown its listeners to 436,000, up 13% year on year. TFM, which a syndication of Metro, is at a five year low, now with 154,000 listeners compared with 190,000 a year ago.
In Scotland, two heritage AM stations, Clyde 2 and Northsound Two have recorded significant loses. Clyde 2 is down 20% reach from 168,000 listeners to 135,000, whilst Northsound Two is down 42%, going from 60,000 listeners to 35,000.
Talking about the digital listening figures, Dee Ford, Group Managing Director Radio, Bauer Media, said: “This landmark achievement reaffirms our confidence and commitment to DAB and a strong and healthy digital future. In addition, we have seen stellar performances from many of our national and local brands across the UK.”