YOUR Radio management Gary Marshall and Spencer Pryor have agreed to purchase the station from its owner, Newsquest.
The publishing group owns the local newspaper title but has sold the station for an undisclosed sum, and is expected to be completed by November.
Station Director Gary Marshall told RadioToday: “I’ve been working towards this for the last 20 years since I first started at Radio Clyde and decided that owning a radio station was so much more fun than being a presenter! On a serious note I believe that YOUR Radio is a great opportunity to show that a local station is a viable operation if run properly, and we will continue to be part of the lifeblood of the community and help to promote local businesses whilst also having a bit of fun!”
Spencer Pryor added: “I was really excited by the prospect of taking YOUR Radio away from the shadow of the newspaper titles of which it was a minor part of their portfolio, and not to hide the station’s light under a bushel.
The station has to now implement its own sales team, as it is currently shared with the newspaper. Newsquest is the third largest publisher of regional and local newspapers in the UK with 300 titles in its portfolio.
Spencer continued: “We have also joined RAJAR from the next quarter. It was ridiculous that a station of our size was not on RAJAR, because the newspaper management didn’t believe in it!”
YOUR Radio broadcasts along the Firth of Clyde to Loch Lomondside on 103 and 106.9FM and its new RAJAR measured area is 209,000 adults. The station’s last published research showed it has a weekly reach of 29% in the area.
YOUR Radio broadcasts from purpose built studios at Clyde and Forth Press in Dumbarton Rd, Clydebank and there are no plans at the moment to relocate the station.