Ofcom has re-awarded the local commercial radio licence for Telford to talkSPORT Ltd, operators of Signal 107.
There was only one other applicant for the licence, from Fusion Radio Telford Limited which proposed a broad music and information station for telford targeting, reflecting and embracing all the town’s key social and ethnic groups.
Signal 107 will continue to broadcast all programmes from Wolverhampton, targeting 25 to 54 year-olds.
Ofcom said Signal 107’s revenue forecasts were considerably more conservative and that the Signal programme proposal was a realistic one.
The committee considered that Signal 107’s forecasts were more likely to be achievable, and that this enhanced the robustness of Signal 107’s business plan overall compared with Fusion Radio.
Scott Taunton, Chief Operating Officer for UTV Media (GB), said: “We are thrilled with Ofcom’s decision, as it recognises UTV’s commitment to both Signal 107 and local radio as a whole. Signal 107 provides a valuable service for listeners across Telford, and remains important to both small businesses and charitable organisations in the area.
“The renewal secures the future of Signal 107 as Telford’s local radio station until 2028, which is good news given the station’s recent growth in listenership, and gives us confidence in the future of the station.”
The Telford licence launched in 1999 as Telford FM, but the Telford and Shrewsbury licences were merged in 2010 by Midland News Association to form The Severn. Two years later UTV bought MNA and rebranded The Wolf in Wolverhampton and The Severn to Signal 107. Today all programmes in Wolverhampton, Oswestry, Telford, Shrewsbury and Kidderminster all carry exactly the same output other than ‘split’ news and commercials.
The current licence is due to expire on 2 May 2016 but will now be extended for another 12 years to 2 May 2028.