JACK raises money as Helen & Douglas FM
JACK fm has returned to a local hospice and changed its name to Helen & Douglas FM for 29 hours to raise money.
The Dig Deep event, which took place on 2, 3 & 4 March 2017, raised over £51,000 for children’s and young adults’ hospice: Helen & Douglas House.
Presenters Trevor Marshall, Annabelle Buckland and Howard Taylor raised awareness across Oxfordshire and Surrey and used their persuasive skills to ask listeners to donate to the charity. They were sometimes reduced to tears by the stories that were shared by those touched by the work of Helen & Douglas House.
Donations flooded in over the broadcast, from children giving up their pocket money, to businesses Digging Deep for the cause. One anonymous business demonstrated immense generosity with a £10,000 donation.
Accompanying on-air coverage, JACKfm’s social media exposure reached over 300,000, bringing Dig Deep to an even greater audience. This year’s Dig Deep smashed the previous year’s total of £35,000; over £51,000 raised across the three days, with more money still being donated and collected.
Tim Parker, JACKfm Programme Director says “The generosity of our listeners is quite overwhelming. We weren’t on air selling anything, just telling the amazing stories of what goes on behind the doors of Helen & Douglas House. The audience were clearly touched and dug deep into their pockets to the tune of £51,000.
Lauren Kemp, Head of Community & Events Fundraising for Helen & Douglas House adds “The team at JACKfm worked incredibly hard over the 2.5 days and we had a fantastic response from listeners, who listened in and really got what we do and that we need their donations to carry on the work of the charity. Without this support we would not be able to care for hundreds of young people and their families.”