The re-advertised Bristol licence, currently held by Celador, will be challenged by Nation Broadcasting.
Nation Broadcasting, which operates a number of FM stations in Wales, has paid a £20,000 deposit and £5,000 application fee to show its intention to compete against The Breeze.
Managing Director Martin Mumford said: “Bristol represents a natural geographic extension for Nation Broadcasting’s existing footprint of successful local radio stations. We already work with a number of regional clients in the West of England and, with the M4 tolls reducing in 2018 and then being removed, it’s likely many of our existing clients in Wales will be increasingly interested in reaching consumers across the Severn Bridge.”
The proposed service, Bristol Sound, is currently asking local people what they might want from the station.
The licence is due to expire on 25 November 2018 and the successful applicant will own it for 12 years, till 2030.
Nation Broadcasting founder and Executive Chairman Jason Bryant said: “We have long held ambitions to operate in the Bristol market and last applied for an FM licence for the city in 2006. We look forward to working on our full application for a new local service for Bristol and submitting it to Ofcom in due course.”