Capital Brighton to launch on 3rd September

Global has announced that it will launch Capital Brighton on Monday 3rd September, following the purchase of Juice 107.2 earlier this year.

It looks like all the existing Juice presenters will be leaving, as Capital Breakfast in Brighton will be presented by Dave Goodings and Miranda Burns, while Niall Gray will do drivetime. Other programmes will of course come from the Capital network in Leicester Square.

Today’s RAJAR figures show that Juice current has a reach of 33,000 across Brighton and Hove, serving 9% of the local population.

Dave Goodings has worked as a digital presenter at The BRIT Awards and The X Factor and last month did his first shows on the Capital network, while Miranda has most recently been on Brum Radio. Niall also presents on the Capital network.

Ashley Tabor OBE, Founder & Executive President of Global, said: “We’re proud to bring the fresh new sound of Capital to the vibrant area of Brighton and Hove. Across the country, Capital is the UK’s No.1 hit music brand, reaching more than 8.3 million people every week and bringing it to Brighton and including local and national news and entertainment is very exciting. We’re looking forward to working with new advertisers and partners in the area and connecting them with hit music fans through Capital.”

Juice Brighton launched in 1997 as Surf 107 and was locally owned until January this year, having had 12 months under the ownership of UKRD in 2015-16.

As well as being on FM it’s on the Sussex DAB multiplex.

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Posted on Thursday, August 2nd, 2018 at 12:24 pm by UK - Reporter

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16 Comments
  1. Adrian says

    Fresh new sound?,most of the output will be from London which I can pick up anyway in the area and the varied programmes that Juice used to put out which WERE different are scrapped-exciting for some maybe,oh well there’s still reverb!.

  2. Joe Smith says

    Sad news for Brighton.

  3. neal says

    All that pirate radio fought for totally demolished by the completely unregulated Global. What a waste. But hey all of you out there as I keep being told just get with the times and move on because you are an anorak or an old moaning git simply because you want to hear something different coming out of your radio. Last to leave turn out the lights. A big thank you to you the majority out there who think this total wipe out month in month out is actually not a problem. Today its just radio stations that you say you don’t give a stuff about-tomorrow who knows what it may be and how your life may be changed by it

    1. sj says

      But we’ve never had so many radio stations to choose from. You’ve got the entire world’s radio stations at your fingertips online – plus the likes of Spotify and podcasts. There’s local community radio on FM too. It’s not that I think you’re an “old moaning git” or an anorak, I just don’t understand how you can argue that these rebrands make much of a difference. I grew up listening to ILR stations in the 90s before they lost their individuality and loved it. But would I go back to that? No. We’ve never had it so good.

    2. mb23 says

      Juice has been making losses for years. You can’t run a commercial radio station if there isn’t enough advertising.

  4. Michael V says

    Less music variety of coming……

  5. Dave says

    How stupid is it to name a radio station broadcasting anywhere other than London Cardiff Edinburgh or Belfast “Capital”?

  6. Dave says

    I have never understood why they call a network which broadcasts all over the country “Capital” Capital Radio was originally a good name because it was a radio station for the capital city.

  7. Nathan King says

    People who care passionately about music and radio are the very people Global don’t want listening to their music radio stations. They just want ‘the kids’ who will listen for their 11 minutes then go and listen to something else. It is interesting that in the quote, Mr. Tabor makes no mention of his usual soundbyte of “making radio more local to…”. Mb23’c comment is right though, these stations do need to make a profit, so presumably the local passion and interest will be replaced (eventually) by a community radio station for that area?

  8. Nathan King says

    People who care passionately about music and radio are the very people Global don’t want listening to their music radio stations. They just want ‘the kids’ who will listen for their 11 minutes then go and listen to something else. It is interesting that in the quote, Mr. Tabor makes no mention of his usual soundbyte of “making radio more local to…”. Mb23’c comment is right though, these stations do need to make a profit, so presumably the local passion and interest will be replaced (eventually) by a community radio station for that area?

    I should add how sad it is that it would appear from the report, that ALL of the original presenters are being made redundant…nothing like local radio is there?

  9. Lee says

    Same old Global! I think OFCOM need firing. What a extremely poor regulator.

    1. peter griffin says

      too right

  10. Peter White says

    Actually sad to see another truly local station swept away by the big boys. Same as Heart have done over the years. This doesn’t improve radio but simply standardises the sound and choice with the same limited format across the country with the usual early AM and afternoon opt outs. Thank goodness for the variety of internet radio and the emergence of Trial DAB which allows the smaller services a chance to flourish.

  11. Mike Shaw says

    Sadly, whatever comments are posted here it will make no difference to the fact that yet anther truly local station will disappear and be replaced by one ofGlabal sanitised brands. The true outcome will be that the listeners dedicated to Juice will simply not listen and will have to turned to the internet to find something other that the rubbish output of Capital!

    RIP – Juice – you will be missed!

    1. mb23 says

      It will make no difference because Juice is making losses and someone has to pay the bills. There isn’t enough advertising revenue in Brighton in 2018 for it to survive as an independent station.

  12. Adrian says

    And yet it is has been aimed at a fairly young audience who the advertisers apparently want to reach.Don’t think it’s frequency and power have ever done it any favours and neither has the constant changes of staff,owners and schedules over recent years,If such a station in a ‘hip’ place like Brighton (unless it’s changed since I was there) can’t make money then something must be wrong.

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