Dawn French will be the station voice of Bauer’s Greatest Hits Radio brand when it officially launches in January.
The station, playing music from the 70s, 80s and 90s, will be on numerous DAB multiplexes around the UK, 105.2 FM in the West Midlands and 105.9 FM in Liverpool, AM in the North and online.
The network currently identifies as the City 2 Network but will rebrand and add West Midlands FM from January 7th, except in Scotland, which keeps its current identity and Scottish programmes.
105.2 FM in the West Midlands has started trailing the new sound from today, with a new temporary service called Greatest Hits Christmas.
Bauer says Dawn embodies the station’s brand values and is well known to the UK public for decades of award-winning comedy and acting roles including playing Geraldine Granger in The Vicar of Dibley. She is currently starring alongside Julian Clary in Snow White at the London Palladium.
Andy Ashton, Network Content Director, said: “Dawn is one of the UK’s most loved and instantly recognisable performers. Her voice and personality set the tone for Greatest Hits Radio perfectly. The greatest hits from the 70s, 80s and 90s… Queen, Blondie, Elton John, Billy Joel, Prince and David Bowie AND Dawn French? What’s not to love!?”