Bauer Radio is to partner with Tourism New Zealand and broadcast from across the country with Magic Radio and Absolute Radio.
The partnership will see the two stations create a week of bespoke programming from across New Zealand, connecting audiences to the essence of Kiwi culture and local communities through on-air breakfast show promotion, online and social video content.
The campaign started on Monday 23rd September and will run till 20th October as a direct partnership between Bauer Media and Tourism New Zealand.
Commenting on the partnership, Simon Kilby Chief Revenue Officer Bauer Media, said: “Our outside broadcasts continue to push boundaries and this creative campaign with Tourism New Zealand is a shining example. In bringing two of our much-loved radio networks to New Zealand, we have been able to unlock the potential of this wondrous country to our travel-loving audiences through world-class programming and creative flair.”
Campaign activity includes a week of promotion across Magic Radio and Absolute Radio breakfast shows, as Absolute Radio’s Sarah Champion & Magic Radio’s Tom Price meet locals and undertake challenges to embrace their ‘inner Kiwi’. The weekend sees Sarah and Tom recapping the best of New Zealand while broadcasting live from New Zealand.
All activity will be supported by an online creative hub, social content and a competition offering listeners a chance to win a trip of a lifetime to NZ with the support of Air New Zealand and Flight Centre.