talkSPORT is bringing together a network of award-winning, fan-led football podcasts, creating a dedicated footballing audience.
This will complement the station’s established commercial podcast offering, to provide advertisers an opportunity to reach the most loyal and engaged sports audience on a national level.
By partnering with the talkSPORT Fan Network, brands will be able to reach the core footballing audience, to build long term brand loyalty by affiliation to their biggest passion, their club.
Podcasts and clubs already part of the Fan Network include Premier League heavyweights such as Arsenal’s Gooner Talk and Tottenham Hotspur’s Spurs Chat to League Two Stockport’s The Scarf Bergara Wore and Scottish Premier League St Mirren’s Misery Hunters.
James Rowe, Head of talkSPORT Fan Network commented: “As the station that is powered by its fans, we wanted to provide an environment that supports the innovation of creators and provide a platform for audience growth. In turn, this will enable advertisers to support and amplify established fan content and reach a wider, more targeted audience.”
Always Wolves, the 2022/23 Winner of Best Premier League Podcast / Fan Channel at The Football Content Awards, said: “All of us at the Always Wolves podcast are incredibly excited to be part of the talkSPORT Fan Network. It is great to see a brand with such credibility in sport championing the value of fan-led opinion and we are excited to see the network grow over the coming years.”
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Posted on Thursday, April 13th, 2023 at 3:41 pm by Steve Collins