Date set for Lyca Radio Greater Manchester to replace Asian Sound Radio

Lyca Radio is expanding to Greater Manchester following its purchase of Asian Sound Radio last year.

After teasing listeners for the past four months, the Asian radio brand confirmed that it will replace Asian Sound Radio to Lyca Radio – Greater Manchester from Monday 22nd April.

The new station will carry a new strapline, with reference to Asian Sound Radio. The station’s strapline will be ‘A New Asian Sound For The North West of England’. It will also continue informing listeners that the station was previously known as Asian Sound Radio.

Lyca Radio – Greater Manchester will include local content from its Manchester studios and some programmes will be networked with Lyca Radio in Greater London.

Raj Baddhan, CEO of Lyca Media said: “We are super excited to be finally launching Lyca Radio in the North West of England region. Since we took over from the previous owners of Asian Sound Radio, we’ve been welcomed with open arms by listeners and advertisers.

“A huge thanks to everyone that has waited patiently for the launch. We are proud to be presenting a refreshing radio station to listeners in the North West of England fused with shows in Urdu, Hindi and English for various communities living in and around Greater Manchester.

“We will deliver content for all cultures and faiths, including five Islamic prayers per day daily. I want to extend a huge heartfelt thanks to the previous owner, Shafat for making this transition seamless as we embark on this new chapter and make history in the UK Asian radio industry.”

Asian Sound Radio has been broadcasting to east Lancashire and north Manchester on 963AM/1377AM since 1996 after winning a licence from the Radio Authority, fighting off competition from Newsquest-backed “Buzz 963AM” which proposed a full-service English speaking station.

Get real time updates directly on you device, subscribe now.

Similar Stories