Most of the traffic bulletins on Greatest Hits Radio and Hits Radio are now voiced by computers rather than people.
Bauer and INRIX have been working together on the move from human voiced updates to letting AI do the work, and recently introduced bulletins across the two national radio networks.
Staff shifts have been reduced as a result of the move at INRIX, as fewer people are now required to deliver the service.
Bauer says AI will allow them to deliver accurate, timely travel information to audiences faster than ever before, and opens up exciting possibilities for more responsive, hyper-targeted updates delivered via IP in the future.
INRIX says the development is a natural evolution of its long-standing services. A spokesperson told RadioToday: “During 2025, INRIX has been working closely with Bauer on the next step in traffic and travel broadcast services, bringing together our trusted data, our established traffic systems and new technology to deliver the same detail and scale that audiences rely on.
“This development is a natural evolution of our long-standing services. Bulletins are generated through INRIX’s traffic intelligence and automation systems, with delivery informed by the tone and style of our experienced broadcast journalists to ensure continuity and familiarity for listeners.
“The result provides clear, consistent and recognisable traffic updates, delivered faster than ever before and opening the door to even more precise and personalised information in the future.
“At INRIX, we’re excited to support Bauer in this latest chapter for radio travel news.”
Here are some examples of the bulletins.
AI is being used on a growing number of radio stations across the UK and around the world, as the technology evolves.
Two years ago, RadioNewsAI launched bringing radio and AI together for any station wanting to explore the tech. Now rebranded to audio.co by its new owner, Aiir, it provides a service of AI-powered traffic news, weather, news and commercial production.