One of the biggest radio radio re-brands of the year has taken place after a weekend of songs played in reverse order from V to A. It is of course the switch from Virgin to Absolute Radio.
A three minute music montage featuring ‘real music’ played in the launch, which happened at 7:45am. Breakfast presenter Christian O’Connell opened the station by saying: “Welcome to the first day in your life of Absolute Radio”. First song: The Beatles A Day in the Life.
Virgin Radio is now Absolute Radio.
A new station sound has been created by Music4, and the station voice-over is David Meyer, which you can read about in depth here. The station is also commercial free today, instead being sponsored by Sony Ericsson.