One of the biggest radio re-brands of the year has taken place after a weekend of songs played in reverse order from V to A. It is of course the switch from Virgin to Absolute Radio.
A three-minute music montage featuring ‘real music’ played in the launch, which happened at 7:45am. Breakfast presenter Christian O’Connell opened the station by saying: “Welcome to the first day in your life of Absolute Radio”. First song: The Beatles A Day in the Life.
Virgin Radio is now Absolute Radio.
A new station sound has been created by Music4, and the station voice-over is David Meyer, which you can read about in depth here. The station is also commercial free today, instead being sponsored by Sony Ericsson.
Posted on Monday, September 29th, 2008 at 6:45 am by RadioToday UK