Christian O'Connell gets Gas
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Christian O'Connell gets Gas

Absolute Radio has signed British Gas as a new sponsor for Christian O’Connell's Breakfast Show in a new six month deal.

In-show credits for British Gas will be written by Christian O’Connell and the Breakfast Show Team themselves, and includes trails across the station throughout the day, in show credits and features.

All day today, the day of the campaign launch, the homepage has a British Gas “re-skin” to highlight the new activity.

In addition, three two week-long breakfast show promotions will air during the period to support British Gas’ on-going campaigns. Each promotion will include significant online support, with branding and editorial across the Christian O’Connell Breakfast Show pages within

“This is a significant vote of support from a major blue chip brand,” said Chris Goldson, Absolute Radio’s Commercial Director, “In this current economic climate when business is more short-term it’s great to see that British Gas see the value of sponsorship and recognise the benefits of this six month campaign. British Gas is a key household brand and it’s a great mark of confidence for the station moving forward.”

The sponsorship was conceived and negotiated by Janet Dinger, Associate Director, and Laura Varnam, Sponsorship Executive, of Carat Sponsorship and Luke Moore, Sponsorship Account Manager, Absolute Radio.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 416 27 July, 2009 People News, Station News 7:33 am 20097 Monday, July 27th, 2009

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