Absolute Radio has signed British Gas as a new sponsor for Christian O’Connell's Breakfast Show in a new six month deal.
In-show credits for British Gas will be written by Christian O’Connell and the Breakfast Show Team themselves, and includes trails across the station throughout the day, in show credits and features.
All day today, the day of the campaign launch, the absoluteradio.co.uk homepage has a British Gas “re-skin” to highlight the new activity.
In addition, three two week-long breakfast show promotions will air during the period to support British Gas’ on-going campaigns. Each promotion will include significant online support, with branding and editorial across the Christian O’Connell Breakfast Show pages within absoluteradio.co.uk.
“This is a significant vote of support from a major blue chip brand,” said Chris Goldson, Absolute Radio’s Commercial Director, “In this current economic climate when business is more short-term it’s great to see that British Gas see the value of sponsorship and recognise the benefits of this six month campaign. British Gas is a key household brand and it’s a great mark of confidence for the station moving forward.”
The sponsorship was conceived and negotiated by Janet Dinger, Associate Director, and Laura Varnam, Sponsorship Executive, of Carat Sponsorship and Luke Moore, Sponsorship Account Manager, Absolute Radio.