Total Star Wilts to become More FM
Posted by
Total Star Wilts to become More FM

The local radio stations for Swindon and Warminster are to be rebranded as More FM from next month, with the Cheltenham Total Star station no longer sharing any of its programmes.

One Gold Radio Ltd – who currently own the Swindon, Warminster, Bath, Bridgwater and West Somerset licences – will split from their network arrangement with Storm Radio Ltd, who own the Cheltenham station.

One Gold Radio was formed last March by Richard Evans, his father Lord David Evans, Mike Read, Lorraine Banks and Brett Orchard to purchase of the former South West radio stations – they were rebranded to match the Cheltenham station which we’re told agreed to supply network services for a year. Now that period has ended at the two companies have ‘mutually decided not to continue with the arrangement.’

The Wiltshire stations will be rebranding in June to More FM with Richard Evans continuing as the Managing Director, former GWR/Heart presenter Howard Taylor as Programme Manager and Jon Waters (former Sales Manager for Brunel FM) as Station Manager. More FM will be a station focussing more on local issues, news and sport for the Wiltshire area with an emphasis on local programming.

Brett Orchard says he will continue as a 16% shareholder in More FM but will have no technical or creative input to the station, which has been operated separately from Cheltenham for the last 10 months.

Brett told “I think this is great news for everyone involved, my heart has always been with the Cheltenham station as the team here have worked so hard to make our station what it is and we are incredibly proud. I am lucky to have such an amazing and dedicated group of people who work with me every day and appreciate their support.”

Brett also confirmed that the split of the two companies was a mutual agreement. “We would like to wish Richard and his team at More FM every success for the future.” he said. “Richard and his team have some very exciting plans for their stations and I am sure they will do their best to create the strong local stations that Wiltshire deserves.”

It is not clear what the plans are for the two licences in Somerset currently operating as Total Star. One Gold Radio also currently hold the Bath licence, although that will be transferring to Celador to become The Breeze after they won the re-advertised licence from Ofcom yesterday.

Brett Orchard added: “Total Star is now back to being a Cheltenham based local radio station. We have 20 hours a day of live presenter led programming, more than any other local station of our size which we are very proud of. We attend countless events and shows throughout the year which is what we believe should be expected from a focussed local radio station.”

0 2 397 25 May, 2011 Station News Wednesday, May 25th, 2011

About the author

Stuart Clarkson is Deputy Editor of RadioToday and Freelance Journalist for a number of UK radio stations. Follow him on Twitter @stuartclarkson.

View all articles by Stuart Clarkson


  1. john

    Will this mean that Swindon Town football matches will be broadcast live as an alternative to the BBC?


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Looking for something else?

Related Posts

Hospital Radio Conference and Awards - March 28, 2015 at 10:00 am (Newcastle Marriott Hotel Gosforth Park, Newcastle)
Student Radio Conference - April 20, 2015 at 9:00 am (University of Exeter)
VOX 2015 - May 16, 2015 at 12:00 am (Radisson Blu, East Midlands Airport)
RAJAR Q1, 2015 delivered to radio stations - May 20, 2015 at 10:30 am ()
Arqiva Commercial Radio Awards - July 8, 2015 at 6:00 pm (Roundhouse, Chalk Farm Road, London NW1 8EH, United Kingdom)
More events