GMG Radio has announced it will now not be selling its 96.3 Rock Radio station in Glasgow, and instead will rebrand it as Real Radio XS next month.
Previously, the group had said it was in discussions over a management buy out for the station and in the meantime went ahead with the rebrand of the Manchester sister station on 5 September.
GMG announced in July that it was in talks to sell 96.3 Rock Radio to former Managing Director Billy Anderson, although it’s understood those discussions came to an end this week. The Manchester station relaunched with the new name and a stripped back schedule featuring live programmes only at breakfast and drivetime.
The name change in Glasgow will happen during the last week of October and GMG Radio say the new station will benefit from the brand strength and scale of sister station Real Radio Scotland.
GMG Radio Chief Executive Stuart Taylor said: “Rebranding to Real Radio XS provides a much stronger commercial proposition to advertisers in Scotland and greater brand strength and awareness for our rock music station. The station will continue to have a distinctive rock sound and will cater for all rock music fans in Glasgow and Central Scotland, but this move will give it the best possible chance to grow.”