Absolute Radio moves behind registration

30/08/2012 - 14:05 | 5 Replies More

Listening to Absolute Radio online will only be available to registered users, in a bold move by the national station.

New users will be offered the stations for a limited time but will be encouraged to register to hear the full set of services, along with higher quality streams and less commercials.

The station has 250,000 active users at the moment.

A spokesperson told us “We’re committed to redefining radio for listeners and advertisers and maximising the opportunity of the internet for radio in a digital age. We want more of our listeners to hear a better, more personalised and free listening experience, while helping advertisers to target their messaging more accurately via InStream technology.”

Users are asked their age, gender and location so the station can play targeted ads to them online.

The station blogged today saying listeners on Radioplayer will start to see the change very soon, and in time they plan to roll out the experience across all connected players, including Absolute Radio’s mobile apps.

What do you think? Is Absolute Radio setting the trend for others to follow or is this a mistake? Let us know your views in the comments.


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Category: Industry News

  • Steve

    So how will this work if you listen to Absolute Radio on a WiFi Radio or an iPod App like Reciva? Or will this now block people and users being able to listen to Absolute Radio on line in this way?

    • http://www.facebook.com/jdskinner1 Jamie Deane Skinner

      Wont be any different they cant physically block ASX streams which is what WIFI radios use..

      • Jason

        Does that mean the TuneIn mobile app and the Windows desktop radio widget (for example) will still be able to stream Absolute Radio without the listener having to register?

  • Ben

    Bad move – I don’t listen to stations which require registration beforehand. And besides, who actually gives their REAL details when registering for things like thsis? I like many others don’t and have a special “crap” email address simply for the purpose of these information-gathering occasions.

  • Rolesy

    Not a good idea anyway, but also I have tried to register many many times with Absolute Radio and have never received the all important ‘confirmation email’. I’ve checked it’s not being filtered out by my ISP. So frustrating.

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