Michael Buble’s Christmas Show on Magic 105.4 and 17 Place Portfolio stations will be sponsored by Canadian Tourism, on Saturday 22nd and Sunday 23rd December.
The £100,000 deal will showcase Canada as a holiday destination, driving listeners to the Canadian Tourism website.
Steve Taylor, Creative Commercial Director at Bauer Media, said: “This exclusive sponsorship deal with Canadian Tourism is a great example of how Magic 105.4 and stations in the Place Portfolio can work together to deliver great local content with perfect synergy between programming and sponsor”.
“We are thrilled that we have talent of the calibre of Michael Bublé returning to Bauer, and as a very popular and famous Canadian, this is a great brand fit.”
The campaign was brokered by OMD.