Absolute Radio and Expedia have teamed up to give away vouchers of £1,000 to listeners taking part in a daily on-air competition.
It begins on The Frank Skinner Show on Saturday where listeners will hear in-show credits for Expedia.co.uk which will also feature in Frank’s podcast.
Then on Monday, Hometime presenter Geoff Lloyd will be joined each day by a waiter from a different country who will invoke memories of summer holidays. A Spanish waiter will be his guest one day, a Greek or French waiter another day, and they will recite lists of holiday memories (a pedalo, paella, sun screen, deck-chair etc) The first two callers through to the studio will each be given a contrasting list of items, and whoever recalls the most will win a £1,000 Expedia.co.uk voucher.
Absolute Radio’s In-Stream Ad service will target logged-in listeners during the show with bespoke messaging such as ‘Click now for your chance to enter into the competition to win, thanks to Expedia’. By clicking on the banner, the user will be taken to the online promotional splash page.
Kat Knapp, Head of Promotions for Absolute Radio said, “Expedia is a fantastic brand that we’ve worked with in the past and it’s great to have them back. The promotion during January is perfectly timed to encourage Absolute Radio’s listeners to sample their holiday ideas and drive incremental holiday bookings for Expedia.co.uk.”