One listener will win twenty thousand pounds in Absolute Radio’s biggest single branded content giveaway this Friday, promoting Skyfall.
Activity is taking place on The Christian O’Connell Breakfast show this week, where Christian and the team have developed an in show feature and competition mechanic where listeners will tune in to collect daily clues to ensure their chance to compete for the prize at the end of the week.
Listeners will learn that Absolute Radio Rock N Roll Football host, Ian Wright, has been fictionally wiped off the planet, just like James Bond in Skyfall and it’s their mission to locate him to win the cash.
Each day pre-recorded clues voiced by Wright will play out across the station urging listeners to make note of his whereabouts. On the Friday listeners must text in the first letter of each answer to the daily clues for the chance to be brought to air with Christian and Ian Wright where the ultimate winner will be announced.
Ian Wright’s pre-recorded clues will then continue to disrupt programming across the station schedule each day, playing out within all show editorial, presenter live links and even during certain songs. This is the first time that the Absolute Radio playlist will be interrupted to make way for a commercial client’s messaging, allowing the disruptive nature of the clues to create huge standout for the Skyfall Blu-ray and DVD promotion.
Katherine Knapp, Head of Promotions at Absolute Radio said: “The Skyfall promotion will break records at the station and the fantastic cash prize on offer will drive mass awareness for the campaign. The week-long, hard hitting activity will ensure maximum exposure for the brand”