Magic AM starts networking at breakfast
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Magic AM starts networking at breakfast

Magic 1170 breakfast presenter Alan Ross is leaving the station, making way for a new networked breakfast show from Magic 1152 in Newcastle.

Alan hosts the breakfast show in Teesside on the Bauer Media station but will leave at the beginning of March. Anna Foster, Magic 1152’s current breakfast show will be syndicated from Newcastle starting March 4th.

alanrossAlan has been with the station for 14 years and will take early retirement.

On his profile page he says: “It’s a show exclusively for County Durham, Teesside, and North Yorkshire – for Darlington, Stockton, Hartlepool, Richmond, Middlesbrough, Crook, Northallerton & Bishop Auckland – and designed for everyone who lives and works in the Magic 1170 area – just like we do.”

Bauer North East managing director, Cath Ellington said: “Over the years Alan has continually astounded us with incredible audience figures, with average hours at one point of 14. Over the last six and a half years he has built up a huge following with his Breakfast show on Magic. He has been passionate about the Magic brand and a brilliant ambassador both on and off air.

“In addition to his presenting role, he has always taken an active interest in our Cash for Kids charity and given his time to help us raise money for local sick and underprivileged children in the area.

“I want to say a massive thank you to Alan, he will be missed by his colleagues and listeners and we wish him well for the future. He will take with him our huge respect and fond memories.

“We are determined to continue to offer our engaged Magic listeners unrivalled local programming specific to the North East, whilst at the same time remaining fiercely competitive in the market place. Our offering to advertisers across the region will remain unchanged, so businesses targeting audiences specifically in the North or the South of the region can continue to do so.”

All eight Magic AM stations in Humberside, Leeds, Liverpool, Manchester, Preston, South Yorkshire, Teesside and Tyne & Wear can share local content and have no requirement for local news after an Ofcom ruling two weeks ago.

0 11 1380 15 February, 2013 Station News Friday, February 15th, 2013

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Roy Martin is Managing Editor and Founder of RadioToday. Follow him on Twitter @roymartin.

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  1. Dave

    Few people listen to AM & if there going to survive they need to make cost savings ???.
    I wonder how long will the likes of Magic & Gold survive on AM ??

  2. Len Groat

    ““We are determined to continue to offer our engaged Magic listeners unrivalled local programming specific to the North East, whilst at the same time remaining fiercely competitive in the market place. Our offering to advertisers across the region will remain unchanged,”

    Or, put more briefly, “advertisers are more important to us than locally originated shows” !

  3. Brian Christopher Winter

    I have already said my piece to Alan personally but I am sad that he is to leave. I have enjoyed his breakfast programme and it has always made a good start to my day. I will give Anna Foster a try and see how she sounds. Ultimately though, as many have said, AM as a listening medium is dying and as Magic is on DAB that will be the way to go. It is sad though that local content has to suffer in the persuit of profit.

  4. Dave Wiggy Wiggins

    Magic am should get a well known presenter liked david diddy hamilton or edstewart or noel edmonds or richard skinner or bruno brookes or david jensen to do their magic am networked weekdays breakfast shows from 6am till ten am that would be much better

  5. Radio Geordie

    Like I said a fortnight ago – Anna Foster would be the initial winner as she’s based where the network comes from on weekdays.

  6. Fanny Bhatta

    Sorry for the people of teesside. I have no idea how Anna Foster has clung on for so long at Bauer Newcastle. She is an absolutely awful presenter. When in toe with Tony Horne on Metro breakfast, her role consisted solely of agreeing with anything Horne said and laughing at his jokes to massage his ego. As entertaining as an appointment with my dentist.

  7. Dave Wiggy Wiggins

    I wouldn’t mind magic here in gloucestershire wright now i do think magic would be a good station here in gloucestershire wright now and that is true and i do hope bauer will buy global gold 774 gloucestershire wright now and rename gold 774 gloucestershire as magic 774 gloucestershire wright now that would be good now

  8. Gareth Roberts

    No ‘ Local ‘ Breakfast Show here in Manchester . They said it will be ‘ Bigger And Better ‘ . Next they will be saying that square wheels are better than round ones . They have re-branded it Key 2 – they should add the word ‘ Oblivion ‘ to it !


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