BBC Radio 1 has lost a million listeners in the latest quarterly listening figures, with 900,000 less listening to Nick Grimshaw.
The station has gone from 11.1 million listeners three months ago to 10.2 million today, according to Q1, 2013 RAJAR results. Breakfast listening is down but it is expected the loss of audience will be from the higher age group.
The station’s share is down to 6.7% compared to 7.4% last quarter and 8.2% last year.
Radio 1 says “The new Radio 1 schedule, aimed at a younger audience, is still bedding in. While the audience is smaller, it is more focused on a younger demographic with the highest proportion of listeners aged 15-24 in any quarter since Q3 2010 (29.2%).”
Nick replaced Chris Moyles on Breakfast last September and just missed out on the Gold Award for Best Use of Multiplatform at the Sonys this week.
Posted on Thursday, May 16th, 2013 at 12:01 am by RadioToday UK