September 17, 2014

Kiss closes gap on Capital FM in London

Bauer’s Kiss has increased its audience by almost 25%, landing just behind Capital and pushing Magic into 4th place based on weekly reach.

Capital has the most listeners for the second survey running, but remains in 5th place for average hours.

Heart adds an extra 175,000 listeners but remains in 3rd place whilst Magic drops to 4th place in the Weekly Reach chart despite also gaining listeners this quarter.

And it’s a milestone for LBC as the speech station gets over a million weekly listeners for the first time ever.

Also in London, Choice FM is up 44% in three months, taking its audience from 473,000 to 680,000. Gold takes a significant drop by 25% going from 363,000 listeners to 273,000 and it’s a similar story for Xfm which goes from 574,000 to 436,000.

Buzz Asia has lost half its listeners since this time last year, but gained 2,000 this quarter.

Weekly Reach – Commercial Radio

1. Capital FM (2.188m)
2. Kiss (2.013m)
3. Heart (1.925m)
4. Magic (1.875m)
5. LBC (1.047m)

Average Hours – Commercial Radio

1. LBC (9.8)
2. Magic (5.7) and Heart (5.7)
3. Kiss (5.4)
4. Capital (4.5)

Breakfast shows in London – all stations

1. The Today Programme on Radio 4 (1.840m)
2. Chris Evans on BBC Radio 2 (1.439m)
3. Dave and Lisa on Capital (1.103m)
4. Nick Grimshaw on Radio 1 (916k)
5. Jamie and Emma on Heart (883k)

Posted on Thursday, August 1st, 2013 at 12:01 am by .

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  • Blindingly Obvious

    I believe LBC have the highest average hours is because most of their listeners are sent into a coma by the dross being broadcast and so they are physically incapable of turning the radio off.